Fine Line Design Quinte Inc.



Colour
know your palette

Two aspects of colour include how colours look together and how specific colours affect people’s perceptions. To make your print materials more effective and convey the desired message use colour to its full potential.

Colour surrounds usand evokes various reactions. Different colours appeal to different demographics. Consider how certain colours affect you and recognize how those feelings will help to determine a corporate colour to convey your message

Red

energy, determination, passion, strength, vitality, success Red

Orange

excitement, creativity, happiness, encouragement Red

Yellow

playfulness, creativity, charm, joy, enthusiasm, optimism Red

Green

freshness, fertility, growth, renewal, health, harmony Red

Blue

calmness, integrity, protection, dependability, loyalty Red

Indigo

tranquility, trustworthiness, higher intuition, intensiveness Red

Violet

luxury, ambition, extravagance, magic, dignity, independence Red

Brown

traditional, friendship, grounded, masculine, natural Red

Black

power, elegance, formality, mystery, prestige Red

White

purity, peace, enlightenment, perfection, wholesomeness Red


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