Colour
 know your palette
Two aspects of colour include how colours look together and how specific colours affect people’s perceptions. To make your print materials more effective and convey the desired message use colour to its full potential.
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 and evokes various reactions. Different colours appeal to different demographics. Consider how certain colours affect you and recognize how those feelings will help to determine a corporate colour to convey your message
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Red
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energy, determination, passion, strength, vitality, success |
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Orange
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excitement, creativity, happiness, encouragement |
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Yellow
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playfulness, creativity, charm, joy, enthusiasm, optimism |
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Green
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freshness, fertility, growth, renewal, health, harmony |
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Blue
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calmness, integrity, protection, dependability, loyalty |
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Indigo
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tranquility, trustworthiness, higher intuition, intensiveness |
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Violet
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luxury, ambition, extravagance, magic, dignity, independence |
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Brown
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traditional, friendship, grounded, masculine, natural |
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Black
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power, elegance, formality, mystery, prestige |
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White
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purity, peace, enlightenment, perfection, wholesomeness |
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